Top 10 Instagram Stats You Need To Know In 2020
Whether it's breakfast, service, or the beach, we're all wondering-- is it Instagrammable?
Instagram has actually grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has actually gone a long way from once being a favorite for travelers sharing their vacation images to now attracting all kinds of influencers, advertisers, and brand names.
At this moment, it's safe to say that your audience is utilizing Instagram, and your rivals too. Keeping on top of Instagram patterns (oh and did we discuss algorithm changes too?) ends up being a little complicated sometimes. Your target customers may be scrolling away on their feeds today, the concern for online marketers is how and why they should exist on Instagram.
If your brand isn't currently on Instagram, these Instagram marketing statistics will encourage you why it must be and offer you a concept of what you must be doing on the social platform.
So, let's start with the leading 10 Instagram statistics for 2020 to shed some light rising importance of Instagram for your business.
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How Many People Use Instagram?
Since June 202020, Instagram has actually reached the 1 billion regular monthly active user mark. That's a big milestone for the primarily mobile picture sharing network! More than 500 million active users are utilizing the platform daily. Currently, the Instagram app is one of the most popular social networks worldwide. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Since then, it's grown 10 times.
Instagram is a social network that permits users to share and edit both pictures and videos. Out of the social networks, just Facebook and Youtube have more everyday active users than Instagram. As soon as used mainly by teenagers and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the information tells us that it's not going to alter anytime quickly.
So, if you were questioning whether your brand name ought to spend the time and cash to invest in Instagram, the significant variety of regular monthly active users need to be a sign. Our team wrote A Beginner's Guide to Instagram Shopping a while ago to help you comprehend the numerous subtleties of the platform.
Since the concept of utilizing hashtags to tag and recognize subjects on social media was developed in 2007 (by Twitter), its usage has actually taken off and is today thought about an essential component of social media.
Instagram is certainly no exception to this. From business and Instagram influencers to even the average Joe, making use of hashtags on Instagram is popular and widespread.
This is so much so that the current Instagram statistics reveal that an average Instagram post consists of as many as 10.7 hashtags (HubSpot, 2020).
If you're thinking of going all out on hashtags to try and reach new users and grow your audience, think once again. Research studies have shown that with Instagram hashtags, it isn't a case of the more the merrier. In reality, engagement reduces for posts with 6 or more hashtags, so try to use 5 or less.
And if you wish to get This tactical, you might be interested to understand that the most popular hashtag on Instagram, #love, has actually been utilized over 2 million times. So while it may give off that warm fuzzy feeling in your audiences, your post might be drowned out by the 2 million other posts with the very same hashtag.
For reference, #photography, #instagood, #fashion, and #art comprise the next four most popular Instagram hashtags.
Young Person Love Instagram
71% of the billion regular monthly active users on the Instagram app are under the age of 35 (Statista, 2019). This fact provides info on the circulation of Instagram users worldwide as of January 2019. The single most popular age variety is users in between the ages of 25-34, followed by users between the ages of 18-24. Does your target market include this demographic?
Comprehending social media demographics will help you figure out which platforms make the most sense for your brand to use. By doing this you'll make sure that you're not hanging out creating material for a platform where your audience doesn't have a presence. If your target market consists of young adults, you know that Instagram is the ideal location for you to be. As soon as you understand this, you can begin producing the best kind of Instagram content that fits your user's requirements and including all the best Instagram captions.
People invest almost as much time on Instagram as they do on Facebook.
The quantity of time Android users devote to Instagram is approaching that of Facebook-- In June 2018 Facebook users' invested an average of 58 minutes daily on the platform compared to Instagram users' 53 minutes per day (Recode 2018).
The time spent on Instagram matters since the more time individuals spend in the app, the more ads they see, and the more chances they have to discover your brand name. Instagram likewise exposed that introducing the Instagram Story feature increased the quantity of time individuals were investing in the app every day. But not only does the time invested in Instagram matter, however also the time of day that users are most active on the platform. That way, you'll be familiar with the best time to publish on Instagram for your brand name.
Services are Using Instagram
With Instagram becoming increasingly popular, an approximated 71% of US businesses declare that they utilize Instagram for business (Mention, 2018). The same study also exposes that 7 out of 10 hashtags on Instagram are branded. And more than 80% of companies consider Instagram engagement as the most important metric. Instagram engagement may be among the most essential KPIs for numerous online marketers, however it's not an uncomplicated task to measure it. With the Instagram platform quickly evolving, it's hard to stay up to date with the updates and what to measure.
Companies have a great opportunity to use Instagram for social networks marketing. Not just is there a huge market, but there's an interested audience that you can reach without costs large amounts of cash. If you're searching for ideas and concepts for how your brand name can market on Instagram, we've got you covered with these attractive Instagram post concepts.
The trend of influencers publishing sponsored content on Instagram continues to grow without any signs of letting up. Throughout the year from February 2018 to February 2019, the variety of Instagram influencers using the #ad hashtag grew by 133 percent (Socialbakers, 2019).
In truth, in the first quarter of 2019, nearly 25,000 Instagram accounts released with the #ad hashtag.
Since posts by influencers with a bigger following are likely to have more views and reach, it's anticipated that these accounts are more searched for for influencer marketing campaigns than those with less fans.
This is shown in the variety of times these high-profile influencers have used the #ad hashtag. More than one quarter (26 percent) of influencers with over a million fans use #ad in their posts. In contrast, less than one in five of influencers with less than one million fans and just around two percent of micro-influencers with less than ten thousand do so.
And it's not simply the sponsored posts by influencers that are growing in popularity. Throughout all Instagram posts over this time duration, making use of #ad increased by 120 percent.
Instagram Stories Usage
In August 2016, Instagram introduced Instagram stories. This game-changing feature permits users to take photos or videos which vanish after 24-hours. After releasing this function, people began sharing way more on Instagram. 500 million Instagram accounts use Instagram Stories every day (Instagram, 2018). Not just that however 1/3 of the most seen IG stories are from services.
Before Instagram stories, people were mainly sharing their crucial minutes, which weren't typically every day. Instagram nailed the hammer on the head with Instagram stories, giving people a better factor to share their daily minutes without really having to keep the material on their profile. This is likewise a fantastic chance for businesses to increase their presence. There's a post showing just how you can also start utilizing Instagram stories to build your audience.
Instagrammers Follow Brands
50% of Instagram users follow a minimum of one organization (Mention, 2018) significance that companies have a terrific chance to increase their reach through Instagram. Whether you're a regional brand name or services worldwide, you have the potential to enhance your brand by using Instagram.
With an Instagram Business profile, brand names can include their extra contact details that isn't an option readily available for individual profiles. This includes an organization phone number and address. If you've got an Instagram Business profile you also have access to Instagram analytics which can supply you information about impressions and reach per post, along with more information about your demographic. This can help you to comprehend what kind of content your audience likes the most. So, whether it's food, clothes, or any specific niche that you're interested in, you can be enthusiastic that there are users who are interested to follow you or your brand on Instagram.
Instagram Engagement Matters
Instagram engagement is on the increase for brands. It increased by 29% between October 2017 and May 2018 (Socialbakers, 2018). This means that brands can produce over 4x more interactions on Instagram compared to Facebook.
While we understand that Instagram engagement is very important for brands, the question still remains Get More Information about what Instagram engagement really is and how it's measured. Instagram engagement is the degree of participation that your followers reveal towards your Instagram content. This might be in the type of likes, comments, or shares. Instagram is a visual content based platform which is one of the reasons why it has such high engagement. It uses a platform for different types of content production such as images, videos, live videos, stories, and also the IGTV app. This increases content creativity, as it offers you a wide variety of content types to pick from. If you're a brand or service, you need to be using Instagram's potential to enhance interactions. We've got a bunch of pointers for you to improve your Instagram engagement.
We've currently gone over the effect of Instagram for brands, but let's take it a step further. Instagram assists 80% of Instagrammers choose whether to purchase a services or product (Facebook, 2019). Instagram users report purchasing decision based on something that they saw while searching the app. Influencer marketing plays a big role in affecting these purchase decisions too, so if your brand name is not consisting of Instagram to your social media marketing, you're missing out on a big chance. Particularly if your company is targeting millennials.
There's a bunch of various strategies that you can utilize to impact the buyer choice on Instagram. So whether it's Instagram ads, engaging users with creative stories, or including the pertinent Instagram hashtags to be more visible, everything can matter if you do it right. Check out more Instagram suggestions on our blog.
Conclusion
Throughout the years Instagram has actually shown to be an effective marketing tool for businesses that are wanting to broaden both their visibility and reach. We're hoping that these 10 Instagram stats for 2020 have actually assisted describe why your brand must be investing in Instagram and offered you some ideas of what to do on the platform next.